Term: Shared seating arrangements.
Look: Long, awkward and back in fashion.
Who would voluntarily eat with strangers as an adult with free will? The younger generation, apparently. Research indicates from the dining booking company Resy, "Nine out of ten of young adult patrons say they enjoy communal tables, versus just 60% of older generations".
Group dining in nationalistic eateries was a big thing during the WWII, in fact – there were about 2,500 of them, supported by Winston Churchill.
This might seem strange to you, I know, but communal tables can be enjoyable! As Pablo Rivero explains: "They naturally turn dinner into a shared experience," and "The excitement lies in not knowing your neighbor!"
Or being squeezed next to a Hyrox bore eating chicken to fuel his "workout routines"? Or a nano-influencer filming you accidentally in their video while eating a salad? You have to remember: gen Z – the most digitally connected group, who came of age during the pandemic, and many of whom entered an almost exclusively digital workplace – love a structured communal activity. This same desire driving the popularity of young people’s running clubs, group hikes and art nights: they’re seeking real-world interactions.
This may not appeal to you, but lots of young people are lonely (47% of them, according to an Oxfam study published in June). In a 2023 US report , one-third of men aged between 18 and 23 reported they hadn’t seen anyone outside their household in the previous seven days. Isn’t it a good thing they’re getting out and sharing meals with new people?
Talking to strangers is good for us, too: it gives us a greater sense of belonging. Additionally the Resy data highlights an additional benefit: one in seven survey respondents said they’d found a romantic partner at a communal dining experience. Since young people are leaving dating apps, this gives them a shot at a unplanned "meet-cute".
Mission accomplished.
Appropriate comment: "Young adults believe shared meals are a total success."
Inappropriate remark: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
A tech strategist and writer passionate about digital transformation and emerging technologies.